INTERNET ADVERTISING

With ÉLAN Internet Ad you can:

• Manage, bill, and track online ad sales
• Create variable based rate cards
• Ensure maximum revenue for web properties
• Manage, invoice and report on an integrated buy
• Maintain advertiser and brand information
• Monitor order status and production requirements
• Calculate and validate rates and contracts on one or more web sites
• Provide detailed reports for Sales, Production and Accounting

ÉLAN Internet Ad ad billing system manages, records and bills advertising sales on one or many web sites. Developed specifically to accommodate the unique and frequently changing requirements of web advertising, ÉLAN Internet Ad can be used stand-alone or in a shared database with ÉLAN Ad. Interactive ads can be priced using fixed rates, Cost per X Impressions, Cost per Click, Cost per Hit, and other e-commerce pricing arrangements. ÉLAN Internet Ad delivers tools for efficient workflow and billing management along with advanced tracking and reporting capabilities.

The main features of this module include:

• Maintenance of one or many web-sites
• Creation of rate cards for each web-site
• Impression-based rates
• Creation of standardized price adjustment tables per web-site
• Maintenance of Advertisers and brands (optionally shared with Ad Manager)
• Advertising Order Entry which covers:
  • Fixed priced orders
  • "Cost per" orders, e.g.; "Cost per X impressions" or "Cost per clicks"
  • E-commerce billing, e.g.; 'Cost per rented car'
  • Free-format rates
  • Surcharges and Discounts
  • Up-front billing or monthly billing
  • Production tracking information
• Entry of "results" for "cost per" order - e.g.; the number of hits or cars rented
• On-screen reviews of a web-site advertising by advertiser and month
• Reports:
  • Who's advertising this month?
  • Who sold what?
  • What needs to be billed?
  • Reports can be downloaded to Excel
  • Interfaces with 3rd Party monitoring/serving software
  • Billing
  • Fully integrated with the Media Services A/R module
  • Fully integrated with the Media Services G/L module
  • Integrated into the Media Services Unified database structure

ÉLAN Internet Ad is backed by the same publishing-specific accounting and reporting capabilities as ÉLAN Ad, providing the tools to manage everything from order entry, through production, to billing, AR & Credit Collections, reporting and analysis.

The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.