ÉLAN CRM

ÉLAN CRM by Media Services is a powerful tool that performs two main functions: Customer Relationship Management (CRM) and Sales Analysis/Prospecting features.

ÉLAN CRM is specifically designed for the publishing industry. This module tracks prospects and existing clients and is fully integrated with Media Services' back-end systems (ÉLAN AD, ÉLAN CIRC, ÉLAN Book, ÉLAN Event etc.). Users of ÉLAN CRM can drill down into the client database to view history, order status, future orders, credit history and current receivables.

Unlike generic sales call and tracking systems, ÉLAN CRM gives you instant access to the data that helps you identify sales opportunities and maximize closing potential. Through its links to the Media Services back-end systems, ÉLAN CRM allows for some very powerful data analysis.

For example:

• "Who bought a particular book last year so we can do a special promotion for a similar book?"
• "Who bought a particular type of book last year so we can do a special promotion for a similar book?"
• "Give me a list of all customers in New York City that spent more than $50k last year."
• "Give me a list of all of the people that received a complimentary copy of this book."
• "Who got my last email promotion?"

Before calling a prospect know his history:

• "What did he book with us last year?"
• "Is he on credit hold?"
• "Who called him last and what did they say?"
• "What does this customer owe me?"
• "What products did this customer order last year?"
• "What deal does this customer get?"

ÉLAN CRM is designed to be used by publishing and sales executives, production and marketing personnel, sales reps and sales assistants. Built-in security allows each publisher to manage the sharing of data between department, sales groups and individual sales reps.

Principal features of the ÉLAN CRM include:

• Personal, shared and team-oriented sales rep databases
• Tickler file with time, date, priority ranking, contact and comments
• On-line and interactive or printed call reports and to-do lists
• Powerful search tools, e.g., by individual name, company, etc.
• Multi-level categorization of prospects by product and industry
• Built-in advertiser/agency relationship
• Sorting by prospect, advertiser or agency
• User-definable fields by data base and by individual sales reps
• Sales rep budgeting by pages, dollars and decision month
• On-line note pad
• Diary management tools
• On-line letter library
• Optional scripting with if/then routing
• Comp subscriptions and promo list management
• Comprehensive mail merge sorting tools, including selections by prospect and existing advertisers, by sales rep, date range, business by pages and dollars, and selections by industry category
• Sales rep and management reporting
• Built-in data base report writer

Links and interfaces

• Drill down tools for comprehensive insertion order analysis and history
• Status checking of present and future orders
• On-line interactivity with credit status and accounts receivable
• Optional on-line interface for order processing
• Optional on-line links to Market Share and Editorial software modules
• Optional interface to ÉLAN Circ for on-line comp subscription processing
• Links to Windows-based packages, e.g.; Word, WordPerfect, Lotus, Excel

The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.