READER SERVICE
ÉLAN Reader Service facts:
- Stand alone module or sub system to the circulation database
- Access to prospects and subscribers with comprehensive demographic entry and tracking
- Inquiries entered from non-subscribers can be accessed for promotion and new business campaigning from the circulation system
- Optional integrated links to both the circulation fulfillment and advertising billing systems
- User-definable demographics and marketing data collection tools
- Multi-level advertiser management, e.g., parent, advertiser, brand and product
- Advertiser industry tracking
- Address and zip accuracy tools
- Response entry through reader service or subscription modules
- Multi-level company and name search tools, including soundex
- User-definable response formatting
- User-definable summary reporting at the end of response formats
- Advertiser response output by report, labels, fax, DOS file or e-mail/Internet
- Comprehensive response tracking by advertiser, product, issue and promotion
- Response posting universally, by publication, pub groups or advertiser
- Reprint options
- Comprehensive standard reporting with multiple select options
- On-line custom report writer
- Downloading and DDE tools to PC software
The best way to know if we're right for you is to see a demo. Call 1-800-234-4674 or email us: sales@msgl.com and we'll set up an online or onsite demo of the latest release.
Click on the links on the left to review these products in depth...